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Revealed: The Chip Inside The 2018 World Cup Ball is a Completely Unnecessary Gimmick - Footy Headlines
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Adidas is stitching NFC into its footwear so it can find out more about who buys its sneakers | Sneakers, Adidas, Next shoes
SolePower - It's music Friday @SolePowerTech. The Adidas Speedfactory AM4MLS has an NFC chip from Smartrac that unlocks a spotify playlist curated by rapper Rich the Kid. The shoe is dedicated to
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