Sports & Management Research Institute - Horst Dassler (12 March 1936 – 9 April 1987) was a businessman who was the son of Adolf "Adi" Dassler, founder of Adidas. Horst Dassler founded
Horst Dassler, Adidas, and the Commercialization of Sport - Case - Faculty & Research - Harvard Business School
![Chairman of Adidas Horst Dassler (r) receives the Olympic Order by IOC president Juan Antonio Samaranch (l) on the 20th of October in 1984 Stock Photo - Alamy Chairman of Adidas Horst Dassler (r) receives the Olympic Order by IOC president Juan Antonio Samaranch (l) on the 20th of October in 1984 Stock Photo - Alamy](https://c8.alamy.com/comp/DC96WA/chairman-of-adidas-horst-dassler-r-receives-the-olympic-order-by-ioc-DC96WA.jpg)
Chairman of Adidas Horst Dassler (r) receives the Olympic Order by IOC president Juan Antonio Samaranch (l) on the 20th of October in 1984 Stock Photo - Alamy
![SPORT & POLITICS on Twitter: "Jean-Marie Weber, Horst Dassler's Adidas bagman + ISL director, passed away. He was the architect of the biggest corruption system in Olympic sports and created the blueprint SPORT & POLITICS on Twitter: "Jean-Marie Weber, Horst Dassler's Adidas bagman + ISL director, passed away. He was the architect of the biggest corruption system in Olympic sports and created the blueprint](https://pbs.twimg.com/media/DWoqvLUVMAIRUeN.jpg)
SPORT & POLITICS on Twitter: "Jean-Marie Weber, Horst Dassler's Adidas bagman + ISL director, passed away. He was the architect of the biggest corruption system in Olympic sports and created the blueprint
![El mundo oscuro detrás de las marcas | A propósito del libro Los hombres que hicieron la historia de las marcas deportivas, de Eugenio Palopoli | Página12 El mundo oscuro detrás de las marcas | A propósito del libro Los hombres que hicieron la historia de las marcas deportivas, de Eugenio Palopoli | Página12](https://images.pagina12.com.ar/styles/focal_3_2_470x313/public/2018-10/bu08fo01_0.jpg?itok=cGxEUjjU)
El mundo oscuro detrás de las marcas | A propósito del libro Los hombres que hicieron la historia de las marcas deportivas, de Eugenio Palopoli | Página12
![Horst Dassler, Adidas, and the Commercialization of Sport Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies Horst Dassler, Adidas, and the Commercialization of Sport Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies](https://www.thecasesolutions.com/wp-content/uploads/imgs/horst%20dassler%20adidas%20and%20the%20commercialization%20of%20sport.jpeg)
Horst Dassler, Adidas, and the Commercialization of Sport Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies
![Horst Dassler (1936-1987), Adidas : il a inventé le marketing sportif à coups de cadeaux - Capital.fr Horst Dassler (1936-1987), Adidas : il a inventé le marketing sportif à coups de cadeaux - Capital.fr](https://cap.img.pmdstatic.net/fit/http.3A.2F.2Fprd2-bone-image.2Es3-website-eu-west-1.2Eamazonaws.2Ecom.2Fcap.2F2017.2F05.2F05.2F24336995-000a-4122-99b3-d74f02800ce7.2Ejpeg/1200x630/background-color/ffffff/quality/70/horst-dassler-1936-1987-adidas-il-a-invente-le-marketing-sportif-a-coups-de-cadeaux-1195022.jpg)
Horst Dassler (1936-1987), Adidas : il a inventé le marketing sportif à coups de cadeaux - Capital.fr
![Kelocks Autogramme | Horst Dassler † 1987 Adidas Wirtschaft Autogramm Foto original signiert | online kaufen Kelocks Autogramme | Horst Dassler † 1987 Adidas Wirtschaft Autogramm Foto original signiert | online kaufen](https://www.kelocks-autogramme.de/out/pictures/master/product/1/770679.jpg)